Branding

Tributaristaas

Art Deco ruled the corporate buildings of the 1930s, home to the big accounting and law firms. A style that grew up in male-dominated rooms here stands for women running their own firms: simple, sophisticated shapes, delicacy and subtlety without giving up strength, objectivity and clarity.

Client
Tributaristaas · tax law
Year
2025
Deliverables
  • Art Deco concept
  • Symbol and construction
  • Logotype and variations
  • Typography and palette
  • Stationery, signage and screens
Project opener: Tributaristaas symbol and logotype in white over a dark photo of a desk

The brand

The reference is Art Deco, for the weight it carries in the corporate world: geometry, symmetry, noble materials and ornamental details that speak of luxury, tradition and modernity at once. The project rebuilds the style's simple, sophisticated forms for a brand that wants to be known for elegance and, in equal measure, for the firmness with which it treats its clients.

Branding 001 opening poster with the logotype and the statue of Justice in gold
Tributaristaas logotype in white over the statue of Justice in a wine tone
Art Deco reference board: illustrations, packaging, posters and geometric patterns

Symbol

The symbol joins three elements from the brief. The T, the name's main letter, appears three times and is the focal point. The stairs stand for the drive to raise careers and results, through knowledge or through the services offered. The square comes from Art Deco: a concrete, straight-lined form that holds the elements together and expresses a vision.

Tributaristaas symbol: three T's stepping up inside a square
Symbol and logotype in gold on a black background
Symbol construction: T plus stairs plus square, and the symbol over its guideline grid

Typography and logotype

The name is set in a modern condensed sans serif, chosen to express the brand's femininity without pushing male clients away: clean, objective, stable, good on screens. The subtitle, in a face with fixed stems and well-defined shapes, completes the information without stealing focus from the name. The typographic logotype relies on the letterforms alone and comes in horizontal and stacked versions.

Tributaristaas logotype with grey construction guidelines
Logotype on the four brand backgrounds: cream, mustard, brown and black
Logotype variations with the symbol: horizontal, stacked and vertical, with guides
Stacked logotype with guides and applied in gold over a dark photo

Palette

  • Marrom #421307
  • Creme #F6E7D0
  • Mostarda #B5882D
  • Cinza escuro #161616

Colors

Colors that talk to Art Deco's elegant retro side while still reading as modern and assertive. Dark brown brings stability, safety and trust; cream, calm and simplicity; mustard, a warm yellow of optimism and prosperity; dark grey, neutrality and balance. Together or apart, they project confidence and professionalism without giving up class.

Applications

Signage, letterhead, stationery, screens and business card: the brand applied across a law office's touchpoints, always with the same weight.

Logotype on a metal sign on a building facade
Letterhead and card on brown satin fabric
Stacked logotype in white on wood, with a lamp's shadow
Full stationery on marble: sheet, cards and tags in brown and mustard
Desk with the logotype on the monitor, laptop and tablet
Phone in hand showing the stacked logotype in gold on brown
White business card with the logotype, on cork, next to pencils

Back to work

Contact

Let's talk

Tell me what you need and I'll come back with a plan and a quote.