Branding

Elis Delfino

A personal brand has different needs from a corporate one. This branding keeps the minimal, intimate feel of a personal identity, but with a broad concept, built to drive the growth of the brand, its offshoots and the people it reaches.

Client
Elis Delfino · leadership specialist
Year
2025
Deliverables
  • Concept and positioning
  • Typographic logo and monogram
  • Four symbols
  • Palette and typography
  • Stationery, signage and deck
View on Behance
Elis Delfino logo in metal lettering on a wood panel

The brand

The goal was to build a brand that stands for humane, conscious and intentional leadership, raising perceived value without falling into the stiff corporate mold. Elis trains leaders through mentoring, workshops and development programs, and the brief was to move away from leadership as targets and hierarchy alone. Here, leading means building relationships, transforming environments and making a real difference in people's lives. Visually, the identity needed lightness, depth and presence: a balance between the professional and the human, between reason and sensibility.

Elis Delfino logo on four backgrounds: navy, deep green, ivory and white

The logo

A typographic logo, designed for recognition. The serif face, with soft decorative strokes, gives the letters personality while keeping them legible: sophistication without losing simplicity. Serifs speak of experience and reputation, exactly what the brand needs to convey: tradition, authority, trust and elegance.

Elis Delfino logo with construction guidelines
Brand stationery: cards, letterhead and a phone showing the feed
The four brand symbols in wine
  1. 01 Rebirth
  2. 02 Growth
  3. 03 Trust
  4. 04 Resilience

Symbols

Four symbols, one for each movement the brand wants to set off. They work alone, in sequence as a signature, and over the four elements, from fire to wind.

The four symbols over fire, water, earth and wind
Round stickers with the monogram and symbols on a peach background

Palette

  • Windsor Wine #571F2B
  • Dark Sea #0F353B
  • Deep Ocean #000719
  • Ivory #DCC1B0

Applications

Signage, stationery, deck and cards: the brand applied at every touchpoint, always with the same calm.

Laptop on an armchair showing the brand deck
Brand sign on a brick wall covered in vines

Back to work

Contact

Let's talk

Tell me what you need and I'll come back with a plan and a quote.